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Why APES?

Our mission is to provide one stop master planning, operations and management solutions to themed entertainment projects, and committed to unforgettable high-quality guest experience and business sustainability.

Our vision is to become the most recognized and trusted brand in Asia for themed entertainment services.

Who do we work with?
Who are we?

The International Team consists of experienced experts from world-class venues like Disney, Universal, Resorts World Sentosa and others, who are familiar with the Asian markets.

Liang Wern Ling

Squirrel Monkey

Wern Ling has been with the cultural and tourism industry for more than 20 years, in media, publishing, entertainment and tourism.

 

In APES she heads the Marketing & Business Development Division as well as Client Service Centre, bringing along her vast experiences in hospitality and entertainment projects ranging from Hotels and Theme Parks to Zoos and Ski Resorts, where she was in charge of pre-opening business analysis, operations planning, setting up brand structure and marketing strategies as well as business development.

 

Her exposure in the media and publishing industry during the early days, has developed her sensitivity to details and sound analytical skills.

 

Wern Ling was involved in multiple mega projects in Singapore, China and South Korea. She was a key member of the pioneer management team in Singapore’s first integrated resort Resorts World Sentosa and Universal Studios Singapore where she was responsible for many major portfolios such as Sales and Marketing, Membership and Resort Concierge.

 

Being able to think from clients’ perspective, and to provide international level out-of-the-box business solutions with a local flair, Wern Ling has gained high credibility among business partners and fellow teammates. 

 

 

Previous Experience: Vice President Sales & Marketing at Landing Jeju Developments, General Manager, Integrated Marketing at Zhonghong Holdings, General Manager, Sales & Marketing at Beijing Wanda Cultural Industry Group, Vice President, Resorts World Sentosa, Senior Journalist and Column Writer at Lianhe Zaobao


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Kim Siu

Story Bonobo (Australia)


As a Story Bonobo of APES, Kim leads the expert team in analyzing each project and consulting on the operations design standards based on the vision and objectives set by the project owner.

 

With over 20 years of experience working for global corporations, he specializes in strategic marketing, change management and creative problem-solving. 

 

Kim joined APES in 2017, he is now responsible for leading marketing consultation services to APES clients, covering areas such as insights and research, strategic planning, branding, public relations, CRM and commercial leaders executive coaching. Prior to servicing the themed entertainment industry, he worked in a diverse range of management roles including Sales, Training and Development, Accounting, Information Technology and Operations Optimization, in industries covering Food and Beverages, FMCG from suppliers to retailers, Pharmaceutical, Research and Consultation, Fashion, Coaching and Education. 

 

His all-round experiences and understanding of multiple disciplines is particularly useful to clients who need to unite forces in different directions towards the same aligned goals.


Former General Manager at A.S.Watson Industries Ltd. 


Past Experience: Global Marketing of ASWatson Industries Hong Kong Business Unit of ASWatson Industries;Consumer Marketing Transformation and Training & Development for Pfizer (Hong Kong);Category Management consultation of Nielsen (Asia Pacific)Business Strategic planning and Creative Problem solving consultation (industries covered entertainment, medical, F&B, retail, personal care, education, charity, government)


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Kactus Yu

Solution Bonobo (Hong Kong)


As the IT leader at APES, Kactus has 20 years of comprehensive experience in driving strategic value through the delivery of technology solutions to business. She leads the large IT solution delivery and sustainment teams, striving for process development and improvement, operational stability, project and cost management. 

 

Kactus has extensive knowledge and experience on directing technology planning, implementation and sustainment spanning the disciplines of Park and Resort management, Operations, Entertainment, HR, Facility and Engineering Management, Inventory, Point of Sales, Ticketing and Financial Services. 


She has been involved in diverse local and international theme park projects which include over 8 years highly successful participation in IT planning, delivery and sustainment at Hong Kong Disneyland Theme Park and Resort, Also, she was involved in setting up and implementing multiple park management and operation best-practice solutions in enormous investment tourism projects at Wanda Group, including Wanda shows, outdoor theme parks, indoor movie parks, water parks and movie studios in Wuhan, Xishuang Banna, Nanchang, Hefei, Qingdao, Nanning and Harbin. 


Deputy General Manager at Wanda Information Management Center; Application Manager at Hong Kong Disneyland.


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Jean Yue

Spider Monkey (Singapore)


As our resident Spider Monkey, Jean Yue is responsible for all show creative direction and content for APES, leading a team of producers and designers to produce and manage all the show productions, entertainment and themed festivals. 


She also leads the work in creating creative themes for resort developments that will help provide direction for set design and theming of the overall programme, including attractions, shows and thematic landscaping. 


For the last 20 years, from Design to Show Management to Creative Producing, Jean has become an all-round practitioner. Her theatrical work in Singapore included international tours to cities like Berlin, Vienna and Rotterdam. She was also a pioneer member of Universal Studios Singapore, responsible for developing the entertainment team, producing and managing all the shows in the park.


In China, Jean worked with Wanda Beijing managing show and park operations at the corporate level and subsequently with Legend Cultural Development Group, on conceptualizing show productions that pays tribute to Chinese culture and histories in well-known UNESCO sites like Badaling Great Wall Beijing, Hailongtun fortress Guizhou and Changbai Mountain Shenyang.


Former Creative Director, Performing Arts at Beijing Legend Culture Group; Senior Project Director at Wanda Culture Industry Group; Director of Acting at Universal Studios(Singapore); Production Director (Singapore & Europe) at TheatreWorks 

Past Experience: Legend Badaling Beijing; Hailongtun China; Changbai Mountain China - Project Planning; Wanda Wuxi Show - Scheme Design; Sentosa World - Construction and Operation; Wanda Dagong Theater Show: Dai show, Han show, Lightseeker, Tourism of Life, Voyage de la Vie.



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Wendi Teoh

Golden Monkey (Singapore)


As the Golden Monkey at Apes, Wendi is in charge of all Entertainment and Production, from assessing the overall feasibility and commercial viability of the entertainment programme to designing and developing the Entertainment structure according to the needs of each project. 

With over 15 years of experience in performing arts, she was involved in major projects such as The Esplanade Singapore, Resorts World Sentosa & Universal Studios Singapore, Wanda Cultural and Legend Cultural Development Beijing. She set up and led professional, international teams to produce large-scale productions, and has the proven ability to deliver commercial projects while paying attention to artistic quality and production value. 


Through her involvement in projects such as Voyage de la Vie and Han Show, she has acquired a global professional network that spans across different disciplines. Having worked with some of the world's most respected creative talents like Mark Fisher, Philip Mckinley, Franco Dragone, Phillip Zarrilli, Kuo Pao Kun and Sylvie Galarneau; Wendi has acquired a unique perspective that is both international yet inherently Asian. Combined with her commitment to incorporate traditional cultural elements into her work, she was part of the leadership that worked with international design companies such as ThinkWell, JoraVision and SmithGroup JJR in the planning and development of Legend Cultural Development's (Beijing) projects for UNESCO sites such as Badaling Great Wall, Zunyi Hailongtun and Changbai Mountain.


Former General Manager, Performing Arts at Beijing Legend Culture Group; General Manager Trainee at Wanda Culture Industry Group; Project Director and Producer at Sentosa World Singapore

Previous Experience: Legend Badaling, Hailongtun, Changbai Mountain project planning, scheme design of Wanda Wuxi show, the construction and operation of the Sentosa world, Wanda - Dagong theater show: Dai show, Han show, Wuxi show, Sentosa world musical: LightSeeker, tourism of life, Voyage de la Vie.



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Noble Franklin Coker

Chief Simian (United States)


As the Chief Simian of APES, Noble Coker leads a troupe of highly entertaining designers and operators whose sole passion in life is to deliver exceptional experiences and memories to every client and guest they interact with.

 

With over 20 years of experience in theme parks and business management, Noble believes that the guest experience is the center of all we do.  Living this philosophy requires a meticulous attention to detail and an unwavering commitment to viewing all issues through the eyes of the guest, and these values have set a solid foundation for achieving excellence in all of his projects. He now leads an international team of multi-disciplinary designers, project planners, and professional operators.  Inspired by Noble's signature smile and infectious enthusiasm, this group of exceptional primates innovates for our partners and guests in ways not seen since the dawn of man.


Noble brings experience as a management consultant from Price Waterhouse, an Imagineer, a strategic technology planner for Disney Corporate, leading park operations for Hong Kong Disneyland, creator of the parks division in Wanda and as an award-winning lecturer on business strategy from the University of Southern California.  For each challenge and every engagement, Noble brings this diversity of experience to bear to couple clear strategic vision with actionable, deliverable plans for execution.



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Ron A. James

Creative Gorilla (United States)

As the Creative Gorilla at APES, Ron establishes the creative vision and leads the design team to create projects that leave lasting memories. With over 30 years of experience in Theming and Design, he has worked with several world-renowned companies, including Disney and Universal.


From being a Disney Creative Director to leading international teams to deliver many Disney projects such as Indiana Jones, Finding Nemo, ToonTown, The California Adventure’s Bugshow, Paradise Pier and Pacific Wharf, Ron is committed to details, quality and talents development.


With the growth of the themed entertainment industry in Asia, Ron was invited to participate in many major projects, including Universal Studios Singapore, Resorts World Sentosa Marine Life Park, Singapore Zoo, LEGOLAND Malaysia and Sanrio Hello Kitty Town Malaysia, where he successfully applied his experience gained internationally to these Asian projects, and he played a key role in training talents who lacked such experience. During his time as Chief Theming Creative Director at Wanda Cultural Tourism Planning and Research Institution, he productively controlled and completed the design of eight theme parks in only four years.    


As a board member of the Asia Pacific Themed Entertainment Association, Ron is uniquely positioned to bring together Industry Experts from all disciplines.     


Former Creative Director at Disney

Past Experience: Over 10 Disney projects including Indiana Jones and Finding Nemo; 8 theme parks of Wanda; Universal Studios Singapore; Ocean Parks and Zoos Singapore; LEGOLAND Malaysia; Powerlong Indoor Theme Park China


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Benjamin Tai

Collaboration Capuchin (Hong Kong)


Being the Collaboration Capuchin, Ben is responsible for Finance, Legal and Business Development for APES. He takes the lead in the development of business plans that will provide directional guidance in developing capital investment for tourism and leisure projects. He received his MBA degree from the Anderson School at UCLA and speaks fluent Mandarin, Cantonese, English and Japanese.


With over 20 years of senior management experience in Hong Kong, Japan and United States, he has worked for renowned financing firms including Lehman Brothers and Credit Suisse, with oversight of direct investments, financial research and analysis and general business management. He also has expertise in business development, deal origination and structuring, and relationship management throughout Asia, the most notable projects being his involvement in several startup projects and companies including the Hong Kong Disneyland Resort. 


His passion for problem solving combined with his steadfast patience and his varied experience in all aspects of business management, gives Ben a unique ability to identify opportunities and to come up with business models based on the needs of each project.


Past Experience: During his tenure with Credit Suisse, he was in charge of private and public market investment, financial measurement and post-investment management in Asia Pacific region and successfully completed more than 300 investment projects with profits.



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Bill Pang

Development Orangutan (Hong Kong)


Bill has close to 15 years of experience in theme park management, operations, operations safety, project coordination and project management. He was one of the key Walt Disney Imagineering (WDI) personnel involved in project management, construction management and overall site coordination of Hong Kong Disneyland and Shanghai Disney Resort Project.


His experience working on the Disney projects, seeing through early planning to the opening, gave him the rare opportunity to gain industry insight on the design requirements and considerations that ensured Disney's success in their theme park projects.

 

Armed with international exposure and understanding of Chinese local design & safety codes, Bill has the ability to manage large teams from different backgrounds and the experience to deliver projects that matches global design standards. 


With APES, he leads our efforts in analyzing each project and consulting on the operations design standards based on the vision and objectives set by the project owner.


Former Operations Director, Wanda Culture Industry Group; Senior Project Coordinator, Shanghai Disney Resort; Operations Development Specialist & Guest Services Manager, Hong Kong Disneyland

Past Experience: Opening team of Hong Kong Disneyland and Shanghai Disney Resort; Hong Kong Disneyland Expansion Project; 11 theme parks of Wanda.




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Gilbert Yan

Standard Orangutan (Hong Kong)


As our source of knowledge for Operations Standards in APES, Gilbert is responsible for establishing operations standard and ensuring these are consistently implemented and monitored across the projects via a quality management system in all development phases of a resort.

 

Gilbert has 15 years of experience in resort development and was the key person in charge of supporting and monitoring the development progress for various resort projects, the most notable ones including the Wanda outdoor theme parks, indoor movie parks and water parks in Wuhan, Xishuang Banna, Nanchang, Changbaishan, Hefei, Nanning and Harbin. 


In 10 years at Disney, he worked with the industry's best in enhancing resort-wide operations quality and was Hong Kong Disneyland Resort's representative to discuss globalized standardization of operating guidelines, establish and review company operations standards and policies, share and analyze operation incidents and audit findings with Disney headquarters and other global partners from Los Angeles, Orlando, Paris, Tokyo and Shanghai Disneyland Resorts.


Former Director of Operation Standard and Audit at Wanda Culture Group Themed Entertainment; Operation Safety and Audit Manager at Hong Kong Disneyland


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Jannette

Operation Gorilla (Taiwan)

Over 20 years of operation management and marketing experience in recreation and leisure industry in Mainland China and Taiwan, Jannette has been involved in many pre and soft opening and operation phases.

 

She is well versed in P&L management, pricing strategies, competitor and market analysis, product positioning and development, operations management, CRM and organization restructuring.

 

Jannette has held many key positions in various entities. She was the deputy General Manager of Wanda Xishuangbanna International Tourism Resort Management Company and was the overall operations in charge for the Outdoor Theme Park, Water Park and Dai Show Theater. At Huayi Brothers Real Scene Entertainment, she plays the operations consultant role, where she provided valuable strategies and operations management plan for the company’s movie town projects.

 

Being able to rapidly achieve organizational integration, and apply new methodologies positively to solve problems, she is regarded by her superior and peers as an energetic and self-motivated team builder and player.

 

With excellent leadership and management skills, she can develop ideal strategy and execution plan in all aspects of operations management, which includes guest services, food and beverage, merchandise, safety and security and IT management.

 

Previous experiences:

Huayi Brothers Real Scene Entertainment-Operations Consultant

Wanda Xishuangbanna International Resort Management Company-Deputy General Manager of Operation

Wanda Wuhan CINE-TECH Entertainment Co., Ltd., & Wuhan Wanda Dragone Entertainment Co., Ltd.-Deputy General Manager Marketing and Sales.

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Danny Lee

Standard Orangutan

Danny Lee is our Operation Designer in Apes. He has been with theme park industry for more than 12 years. As the operation in charge in various theme parks, water parks and shopping mall projects, his key responsibilities were operation design planning and facility data analysis.

 

In 2011, there was an expansion project in Ocean Park Hong Kong with investment of more than HKD 5.5 billion; As an operation design in charge, Danny was responsible on the design planning and management planning at early stage. At the same time, he was also certified by Hong Kong Electrical and Mechanical Department (EMSD) as Competent Person (CP) of all amusement rides in Ocean Park Hong Kong to be responsible for all operation safety issue of the rides.

 

In the recent years, Danny moved to mainland China and had opportunities to familiarize himself with local regulations. As Operation Development Director in Wanda Group, he was a key person on operation planning for Wuxi Wanda Theme Park and Guangzhou Theme Park.

 

Apart from the planning and operation experience in large scale theme park, he also worked as the operation planning in charge in D park, which is a high quality mall brand under K11 limited. He was responsible on the planning of family entertainment centers (FEC) in the mall. When it comes to effective and good operation design, Danny is a trustworthy professional that project owner can rely on. 

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  • Liang Wern Ling
  • Kim Siu
  • Kactus Yu
  • Jean Yue
  • Wendi Teoh
  • Noble Franklin Coker
  • Ron A. James
  • Benjamin Tai
  • Bill Pang
  • Gilbert Yan
  • Jannette
  • Danny Lee
Thought leadership

We believe that there is not one single best equation or solution for developing a "best" themed entertainment project. Given different consumer segments and market situations, different cultures and natural environments, different sources of investment and types of accessibility to supplementary resources, THE BEST solution comes in all different shapes and forms. However, there is only one key success factor that determines project excellence, and that is PEOPLE. The ones that design, plan and execute the vision. Our international team see educating the next generation in the industry as one of our most important responsibilities. Whether that means helping to develop people with our partners, or to raise the passion of people in our industry through our personal engagement, we are here for their future and yours.

A member of IAAPA

Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the world's largest amusement industry trade association; The organization represents more than 5,300 facilities, suppliers, and individual members from more than 100 countries, including professionals from amusement parks, theme parks, family entertainment centers, museums, water parks, zoos and industry manufacturers.

A member of TEA

Founded in 1991, the Themed Entertainment Association (TEA) is an international non-profit association representing the world's leading creators, developers, designers and producers in themed entertainment. It encompasses 1,300 members from amusement parks, water parks, museums, zoos, casinos, retailers and resorts.

What we do?

We tailor-make solutions basing on each project's unique challenges and goals.

  • Operations Planning & Management
  • Creative Design & Development
  • Shows & Entertainment
  • Operational Design Standards
  • Operations Standards & Quality
  • IT Services and Solutions

Preliminary commercial and operational planning is a critical stage for developers of a new project. Market analysis, target group positioning and financial calculation are the main elements that determine product positioning, project scale and target investment. We are all able to provide you with unique insights in an integrated approach and strategy. For projects that have already been formed, we can help you improve your operations and differentiate you from today's highly competitive environment.

  • › Planning Stage

    › Feasibility study
    › Market research, product analysis and target audience analysis
    › Business model
  • › Development Stage

    › Product Positioning
    › Market-driven key indicator identification
    › Financial estimates › Product development
  • › Operating Phase

    › Operational preparation project landing and management
    › Business analysis and improvement program delivery and execution
  • › Research and Analysis Report

  • › Financial Measurement Key Indicators Report

  • › Operations Management

  • › Master Planning

  • › Creative Planning

  • › Concept Design

  • › Schematic Design

  • › Construction Drawings

  • › Onsite Management

  • › Quality Control

  • › Budget Management & Project Planning

  • › Producing

    › Entertainment business planning
    › Show concept & design
    › Production management
  • › Show Operations

    › Show operations
    › Theatre operations
    › Equipment rental
    › Performer management
  • › Consultation & Training

    › Theatre operations design standards
    › Show creative and technical standards
    › Technical consultation
    › Technical training
  • › Operations Design Standard

    › Amusement Ride
    › Food and Beverage
    › Tourist service facilities
  • › Scientific Calculation and Planning

    › Front of House facilities
    › Staff facilities
  • › Design Review

    › Design advice
    › Review Checklist
  • › Amusement Ride Operation Preparation

    › Testing and Adjustment
    › Operator Training
    › Incident Handling
  • › Operations Standard

    › Operations Standards Set Up
    › Documentation Structure and Content Enhancement
  • › Operations QC

    › Audit System
    › Corrective Action Recommendations
  • › Training

    › Theme Park Service Enhancement
    › Operations Safety Management
  • › IT Planning

    › Tailor-made IT Blueprint & Implementation Roadmap
    › Applications and Infrastructure Technology Standards
  • › System Development

    › Business Analysis & Improvement
    › Park Solutions Selection Guidance
    › Project Management
    › Solutions Delivery
  • › System Operations & Big Data Analysis

    › IT Operations and Sustainment Services
    › Explore big data to discover opportunities
What we have done?

The team design and develop world-class attractions that delivers on unique and memorable visitors'experiences.

Contact Us

Our answer is going to be “Yes we can.” But can you first tell me your question?

Apex Parks & Entertainment Services (APES)

  12/F, Continental Place, 238 Des Voeux Road Central, Sheung Wan, Hong Kong

  Suite 2305, Kerry Center, South Ren Min Rd, Luo Hu District, Shenzhen, Guangdong PRC

  6509 6551 (Hong Kong);(86) 14714913361 (China)

  gorilla@apes-group.com

  www.apes-group.com

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